When was booking.com founded

In , Active Hotel Limited was merged within completely and its name changed to Booking. This investment was highly cherished by different social media business pages because such a huge uplift has never been seen before in the history of any digital travel brand all over the globe. Although Priceline Group also runs other local as well as international travel companies such as Kayak.

This fact is as obvious as in the parent company changed its official name from Priceline Group to Booking Holdings. He also served as the president of Booking Holdings from January to April Both groups operate in the same industry via hotel booking sites and have been very close competitors. Although, their work frame has an identical basis they differ in their revenue making strategies. Any online travel agency working anywhere in the world has 3 revenue-generating strategies.

These include:. Agency Revenues: These are the revenues that are provided by the party providing accommodation services to the customers. The website associates the booking links to their property, and as the travellers book a hotel room or an apartment, the hotel administration will pay a commission to the website from which the customer reached their vicinity.

Merchant Revenues: These are generated by charging a fee to the customers looking for accommodation services on the website. This is opposite to the Agency Revenue stream. Advertising Revenues: These are revenues earned from referrals, advertising placements, and subscription fees. Although the Expedia group has low revenue, its gross booking value was more than Booking Holdings. The advertising revenues were found to be more or less the same for both brands. Several online travel agencies and accommodation meta search units are up in the market with some being local and some international brands filling up the digital travel marketplace.

Key competitors of booking. Orbitz: The brand was founded in in Chicago. The company provides travel and leisure services also including flight booking, rental cars, resorts booking, restaurants meal reservations, and tours or trips. The company has more than 30 sub-offices in various countries all over the world.

With more than 1 million accommodation vicinity, the company is very famous in its social media marketing having millions of followers on twitter. Kayak: Kayak is another online travel assisting company founded in that focuses on helping travellers provide all the details they need before reserving any accommodation and assist them throughout their trip using different policies. Kayak also has its application other than the website.

The headquarters is based in Stamford, US. Airbnb: Airbnb is among the close competing companies claiming to have more than 7 million listed accommodation sites. It was founded in and within no time, has reached high levels in providing travel and hospitality services all over the world. The headquarters is based in San Francisco and has more than 13 thousand employees overall.

The company has its affiliate hotels in more than countries across the globe. The company has 1. Trivago: Another emerging competitor for booking.

It is a German company operating as a search platform for travellers to find the best deals. Among various cheap hotel booking sites, the company tends to ease the booking process for accommodation for guests. The estimated valuation price of the company is Save my name, email, and website in this browser for the next time I comment. Pinterest Facebook Twitter Reddit. Home Booking. About LK Articles. Hi and welcome to my travel blog!

Based in London, I work in investment banking in a quantitative field and although I am not part of the travel industry, I have a ton of passion for travel. My blog is a reference guide for my fellow travelers with the same passion as me.

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